Googlehas announced that it will stop scanning the inboxes of Gmails free users for ad personalization at some point later this year.
Diane Greene, Google's Senior Vice President for Google Cloud, said the company made this decision because it "brings Gmail ads in line with how we personalize ads for other Google products", Tech Crunch reported on Friday.
Google already doesn't do this for business users who subscribe to its G Suiteservices, but until now, it routinely scanned the inboxes of its free users to better target ads for them. It then combined that information with everything else it knows about its users to build its advertising profiles for them.
Diane Greene, Google's Senior Vice President for Google Cloud, said the company made this decision because it "brings Gmail ads in line with how we personalize ads for other Google products", Tech Crunch reported on Friday.
Google already doesn't do this for business users who subscribe to its G Suiteservices, but until now, it routinely scanned the inboxes of its free users to better target ads for them. It then combined that information with everything else it knows about its users to build its advertising profiles for them.
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