Twitter has been rated the best platform when it comes to B2B marketing, a new report said on Monday, adding that people prefer Facebook-owned Instagram as their favourite channel for sharing image-based content.
According to the report by digital communications and technology agency Pulp Strategy, Twitter leads the charts when it comes to B2B marketing, garnering 47% marketer acceptance in the non-conventional B2B channel distribution segment.
Nearly 75% of marketers chose Instagram as their most preferred channel for sharing photos and videos while Twitter and Facebook garnered brand approval ratings of 63% and 56%, respectively.
"While social media is already hailed as the king of marketing, content continues to gain more prominence and has become one of the major influencers in the overall customer decision-making process," Ambika Sharma, Founder and Managing Director, Pulp Strategy, said in a statement.
"Today, marketers can experiment with a range of content types, marketing channels, and strategies to generate quantifiable results for their business," Sharma added.
The report also found that user-generated content enjoyed greater approval with social media users, with 76% of users surveyed considering it more trustworthy than brand-generated content.
Image-based content generated the highest engagement for marketers online, clocking about 55% of the overall engagement, followed by clickable links at 24% and videos at 12%.
LinkedIn had the highest number of links shared by users, garnering 76% of the overall engagement volume.
More businesses are now proactively adopting unconventional approaches, apart from emails and LinkedIn, for B2B engagement.
No comments:
Post a Comment